Business & Information Systems Engineering: Vol. 64, No. 5 Fernández-Cejas, Miguel; Pérez-González, Carlos J.; Roda-GarcÃa, José L.; Colebrook, Marcos
Companies face the challenge of managing customer relationships (CRM) in a context marked by a drastic digital transformation and unbridled evolution of consumer behavior, exacerbated by the COVID-19 pandemic. The customer is more demanding, has access to the global market and interacts with companies through multiple ...