The Effect of Process Length on Process Acceptance

Abstract

According to the process acceptance theory, the acceptance of processes can have an influence on their correct execution. If deviations and manipulations of processes of any kind are to be excluded, it is necessary to understand which factors lead to a change in acceptance. In the present paper, a large scale experimental study is carried out to investigate the influence of the number of process activities and the process throughput time on acceptance. A generic purchasing process is implemented online and executed in variants by the participants of the study. Process acceptance is measured using a questionnaire in three dimensions of attitude (cognitive, affective, conative). The analysis demonstrates that there is a significant difference in acceptance with regard to varying process throughput time as a measure of process length.