Approaches For a Successful Product Localization
Author:
Abstract
The aim of this paper is to present different approaches for a successful localization of technical products. The initial overview covers four levels that need to be taken into consideration while designing a product for international audiences: a technical level, a linguistic level, a cultural level and a cognitive level. Based on this model, two approaches for the cognitive level are presented as a basis for discussion as this level seems to be the most challenging one.
- Citation
- BibTeX
Sturm, C.,
(2005).
Approaches For a Successful Product Localization.
In:
Auinger, A.
(Hrsg.),
Mensch & Computer 2005. Workshop-Proceedings der 5. fachübergreifenden Konferenz..
Wien:
OCG.
(S. 59-68).
@inproceedings{mci/Sturm2005,
author = {Sturm, Christian},
title = {Approaches For a Successful Product Localization},
booktitle = {Mensch & Computer 2005. Workshop-Proceedings der 5. fachübergreifenden Konferenz.},
year = {2005},
editor = {Auinger, Andreas} ,
pages = { 59-68 },
publisher = {OCG},
address = {Wien}
}
author = {Sturm, Christian},
title = {Approaches For a Successful Product Localization},
booktitle = {Mensch & Computer 2005. Workshop-Proceedings der 5. fachübergreifenden Konferenz.},
year = {2005},
editor = {Auinger, Andreas} ,
pages = { 59-68 },
publisher = {OCG},
address = {Wien}
}
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More Info
ISBN: 3-85403-197-1
xmlui.MetaDataDisplay.field.date: 2005
Language:
(en)

Content Type: workshop